Think bigger. Take action. Drive change
A Way to Solve Problems
RACU is a mindset and a methodology that anyone can use to solve problems. It’s about understanding people’s needs, testing bold ideas, and refining solutions until they truly work. Whether you’re improving a product, rethinking a process, or designing a more efficient customer experience, this methodology helps you tackle challenges with confidence, creativity, and impact.
RACU in Action
See how teams just like yours have used RACU to solve challenges, create new opportunities, and turn ideas into tangible impact. Explore case studies that highlight the wins, the lessons learned, and the bold ideas that made a difference. Get inspired and make it your own.
A Toolkit for Creative Problem-Solving
Take your ideas further with tools designed to help you understand users, define challenges, and develop breakthrough solutions. Whether you’re mapping insights or prototyping concepts, the RACU toolkit is yours to explore, mix match, and shape your own innovation journey. Let’s build something great!
Hear from our leaders
“Fall in love with the problem, because when we truly love the problem, every solution we create will serve the consumer better.”
Ana Maria Henao
CMO
“RACU is our way of working together, building collaboration, fueling learning, and creating outcomes that serve consumers.”
Marta Rufino
Innovation VP
“If we skip RACU, we leave opportunities behind and risk failure. By listening to the consumer we raise the probability of real success.”
Rodrigo Fernandez
CEO
“Bigger, better, bolder outcomes come from giving RACU the space to work.”
Bryan Walker
Managing Director The Studio
Take action
Get started, join us on our online or in person workshops, so you can learn, create and connect.